The best free SEO tools on the market—tools with a wide variety of uses and covering a number of common needs. These tools are fast, free, and easy-to-use.
- Ranking Analysis
Rank tracking can get complicated; it’s something that you do want to pay attention to but the biggest problem is that keeping track of rankings can be incredibly time-consuming. The good thing is there is a tool that makes it very simple: Authority Labs. With Authority Labs they offer a very easy to use and reliable tool to get the job done automatically. That means you get all of your daily tracking results in one report. This is going to allow you to be able to pivot quickly and see how your campaigns are doing.
- Keyword Research
Keyword research is at the heart of any successful SEO campaign. If you don’t know which keywords are the best for you to target, then chances are, you’re going to be in trouble before you even get started. That’s where SEMRush becomes a great tool. As a tool for keyword research, it offers a number of options that will let you find the best keywords for both paid and organic campaigns, find keyword matches as well as related keywords, and highlight those long tail keywords that can often be ignored.
- Content Optimization
One of the biggest ways to immediately improve your own rankings and see some small SEO wins is to optimize your content. Most people don’t realize that they are missing some opportunities on their home pages and within blog posts. One amazing tool to help change that is Yoast. This is a free WordPress plugin that is the go-to tool for SEO on blogs and other sites. In fact, it is the #1 top ranked SEO WordPress plugin, so it’s pretty clear it works.
Read More : How to Pick Your First SEO Keywords
- Backlink Analysis
Getting high-quality backlinks is an essential building block of good search engine optimization. In fact, a number of SEO experts cite that when it comes to getting high rankings, it’s important to have at least a few high-quality backlinks pointing back to your site. One of the best tools out on the marketing for backlink analysis is Ahrefs. It has two big benefits going for it: first, the site has an index of over 12 trillion links, and second, it is incredibly easy to use for such a powerful tool.